A strategic guide from Pnyx Hill for founders raising expansion capital in the Middle East. How to structure rounds, protect control, align investors, and scale across markets.

In MENA region, true expansion requires mastering market-location fit: the deliberate, data-driven alignment of the business model to the political, economic, and social realities of each target country.

The financial services landscape of the Middle East and Africa (MEA) is undergoing a significant transformation driven by technological innovation and regulatory reform. Regulations and financial technology (FinTech) are acting in concert, reshaping compliance frameworks to foster a more inclusive financial ecosystem within the region's intricate regulatory environment. However, this journey is still in its early stages.